Department of Marketing
Welcome to the webpage of Marketing!
I sincerely welcome you on our website, representing the Department of Marketing! Modern economic environment offers a variety of challenges for entreprise leaders, managers, decision-makers and executives. Marketing offers a toolset for enterprise management which uses actual information from the market to help identify the consumer and purchaser demands, facilitate its tracking, and by offering a basis for the creation of optimal marketing strategy, using proper marketing management and communication tools.
The Marketing major of Gödöllő works in this environment with great success, hosting the experience of more than 25 years in the Gödöllő university. The education organisation forms preceding the current one (starting from establishment in 1987) were institute department, separate department, and separate institute. Education, research and professional counseling are given a balanced focus in the activity profile of the Department of Marketing, taking part in the following majors’ education process:
- Commerce and Marketing vocational training course (HLVT).
- Commerce and Marketing Bachelor course, (BA),
- Marketing Master’s course (MSc),
- Marketing Ph.D programme, in the SZIU FESS Doctoral School of Economics and Organisational Sciences
The students applying to our institution, Szent István University, can complete all three levels of their higher education in marketing: BA, MSc and Ph.D.
Mission
The Department of Marketing Management believes offering actual knowledge to their students to be of critical importance. In order to facilitate this, offering a level of theoretic knowledge adhering to international trends is the standard when creating education material. This notion is supported and proven by the international experiences, and research, education partnerships of our lecturers (Webster University, USA, Murray State University, USA, Christian Agricultural College, Netherlands, Geisenheim University, Germany).
The education of marketing, its research, and enterprise counseling in Gödöllő obtained a certain credit, professional prestige in the past. Our mission is to keep this image, and apply modern information technology’s toolset and its novel opportunities to further develop it.
Professional disciplines
Marketing, marketing management, marketingcommunications, marketing strategy, public relations, online marketing and communications, marketing planning, media- and advertisement communications, sales promotion, consumer behaviour sciences, customer relationship management, regional- and local area marketing, tourism marketing, service marketing, business marketing, wine marketing, integrated marketing communications, procurement and sales management, business communications. The usage, research and development of qualitative and quantitative market research. The usage, research and development of the widely acclaimed and fast-developing toolset of online marketing. Analysis, mathematical modeling, and computer evaluation of marketing activities, and in a broader sense, business processes. Inter-disciplinary research, analysis, development and cooperation between enterprise fields: marketing and logistics, marketing and corporate information technology, marketing and quality management. Unique areas of marketing and business activities: culture marketing, relation of marketing and NGO sector, personal financial management.
With kind regards,
Head of department
János Papp, Ph.D
head of department,
associate professor